Competitive Analysisv1.0.0
Compare specific competitors on features, pricing, positioning, strengths and weaknesses using their public materials, and turn that into a comparison matrix and positioning gaps. Use when the user names competitors, asks who competes with a product, or wants to know how to differentiate.
- Author
- Velonx
- License
- MIT
- Updated
- Sep 25, 2026
Overview
Builds an evidence-based picture of a competitive landscape: who the real competitors are, how they compare on what customers care about, and where the gaps are.
When to Use
- "Who are the competitors of…", "compare X vs Y vs Z", "how do we differentiate from…"
- Pricing decisions, pitch decks, product roadmap discussions.
Installation
velonx install competitive-analysisGet the skill folder
The skill isgit clone --depth 1 https://github.com/velonx/agent-skills.gitagent-skills/skills/competitive-analysis/. Or open it on GitHub and download the files.Give SKILL.md to your agent as instructions
Add it to the system prompt, custom instructions or rules file your agent reads. Keep the rest of the folder next to it if the skill refers to examples or scripts.Ask for the task in your own words
The agent follows the skill when your request matches it. You can also name it: “use competitive-analysis”.
Get the skill folder
The skill isgit clone --depth 1 https://github.com/velonx/agent-skills.gitagent-skills/skills/competitive-analysis/. Or open it on GitHub and download the files.Claude Code: copy it into a skills folder
Usecp -R agent-skills/skills/competitive-analysis ~/.claude/skills/.claude/skills/inside a project instead to share it with your team through git.Claude apps: upload it
Zip the folder and upload it under Settings → Capabilities → Skills.Ask for the task in your own words
The agent follows the skill when your request matches it. You can also name it: “use competitive-analysis”.
Get the skill folder
The skill isgit clone --depth 1 https://github.com/velonx/agent-skills.gitagent-skills/skills/competitive-analysis/. Or open it on GitHub and download the files.ChatGPT: add it to a GPT or project
PasteSKILL.mdinto the instructions, and upload files from the folder as knowledge if the skill uses them.API: send it as instructions
UseSKILL.mdas the system / developer message, or as agent instructions in your SDK.Ask for the task in your own words
The agent follows the skill when your request matches it. You can also name it: “use competitive-analysis”.
Get the skill folder
The skill isgit clone --depth 1 https://github.com/velonx/agent-skills.gitagent-skills/skills/competitive-analysis/. Or open it on GitHub and download the files.Gemini app: create a Gem
PasteSKILL.mdinto the Gem’s instructions.Gemini CLI or API
Add the contents to your project’sGEMINI.md, or pass it as thesystem_instructionin the API.Ask for the task in your own words
The agent follows the skill when your request matches it. You can also name it: “use competitive-analysis”.
Get the skill folder
The skill isgit clone --depth 1 https://github.com/velonx/agent-skills.gitagent-skills/skills/competitive-analysis/. Or open it on GitHub and download the files.Add it as a project rule
Create.cursor/rules/competitive-analysis.mdcand paste the body ofSKILL.md. Use the skill’s description as the rule description so the agent applies it when relevant.Keep the folder in your repo
Only needed if the skill refers to examples or scripts.Ask for the task in your own words
The agent follows the skill when your request matches it. You can also name it: “use competitive-analysis”.
Agents move these settings between versions — if a path doesn’t match, check your agent’s docs.
Usage
- Identify competitors in three rings: direct (same product, same customer), indirect (different product, same job), and the status quo (spreadsheets, doing nothing). Aim for 3–6 total; confirm the list with the user.
- Pick comparison criteria from the customer's point of view: core features, pricing model and entry price, target customer, integrations, onboarding, support, notable limits.
- Gather evidence from each competitor's site, pricing page, docs, changelog, and third-party reviews. Record the date — pricing changes often.
- Build the matrix: competitors as columns, criteria as rows. Use ✓ / partial / ✗ plus short notes; link the source for every non-obvious cell.
- Positioning: for each competitor write a one-line "for whom / why they win / where they're weak".
- Gaps and recommendations: 3–5 underserved needs or positioning angles, each tied to evidence from step 3.
- Separate facts (from their materials) from inferences (your reading of them).
Examples
Prompt: "Compare Notion, Obsidian and Logseq for a developer team's docs."
The agent builds a matrix covering collaboration, offline use, Markdown/Git friendliness, pricing and plugins, then notes that the gap is "Git-native docs with real-time collaboration".
Requirements & compatibility
Your agent needs
- Web access — search and open pages
Builds on: Web Research
Written for
Limitations
- Only public information; no access to private roadmaps or sales data.
- Review sites can be biased or out of date — they are cited, not trusted blindly.
Files
Changelog
- 1.0.0 — Initial release.
Contributing
This skill lives in velonx/agent-skills. Improvements go through a pull request, reviewed by maintainers.